Simmons Research, the leading source of essential consumer intelligence, today announced at the ARF Audience Measurement conference its appointment to the 2017 AMA Gold Report, recognizing the top 50 market research firms. The AMA Gold Top 50 is the standard for annually documenting patterns in the global market research industry and recognizes the major players driving its growth in the U.S. each year.
Simmons was ranked number 35 out of 202 U.S.-based, for-profit market research companies that were considered for the report. The company pulled in an impressive $336,000 of revenue per employee in 2016, well above the industry average of $287,000.
“We are very excited and humbled to be recognized among the top 50 market research firms by AMA. As consumer behavior and media preferences continue to change at a faster pace, it is important for market research companies to stay on top of these trends,” said Pat Pellegrini, Ph.D., President and Chief Research Officer of Simmons. “At Simmons, we take innovation seriously and that helps us stay relevant and continue to add value to our customers.”
Founded in 1952, Simmons ranked as the sixth oldest company in the report, a testament to its strong product offerings and the challenges those products continue to solve for advertisers, agencies and media companies. Simmons, a Symphony Technology Group portfolio company, returned to the AMA Gold Report after its divestiture by Experian in December of 2015.