Symphony Advanced Media (SymphonyAM), the pioneer in crossmedia passive-measurement technologies, today announced their collaboration with Discovery Communications in providing syndicated single-source cross-media data insights to help better understand television, online, mobile and social behaviors of the Discovery Communications’ U.S. network audiences.
By licensing SymphonyAM’s MediaPulse data, Discovery Communications will have direct access to unprecedented cross-media insights into their audience behavior by network, channel and program via a single-source, passively measured database of panelists. The SymphonyAM data will enable Discovery Communications to uncover media consumption behaviors through a range of comprehensive insights, including real-time current viewership, co-viewing habits, device usage and time shifting.
“Our relationship with SymphonyAM breaks new ground, providing us with real-time intelligence of our users across all four screens,” said Beth Rockwood, senior vice president, market resources for Discovery Communications. “These insights will give us a first-hand look at how Discovery audiences enjoy content across multiple screens—helping us to further engage with our audience and deliver our unmatched nonfiction content to viewers in the most relevant way.”
“As ‘wherever and whenever’ consumer viewing options continue to evolve, it becomes even more critical to accurately measure multi-platform media consumption from a single-source perspective,” said Charles Buchwalter, president & CEO of SymphonyAM. “SymphonyAM has developed the tracking technologies and insight communities to solve the industry challenge of achieving true single-source measurement. We’re thrilled Discovery Communications has chosen us to provide them with the advanced insights to help them meet the changing habits and attitudes of their audience.”